If you are looking at the various technology based tools to market your dealership, the good news is that many of the better ones out there are actually free to use. The days of bypassing these important marketing tools have gone the way of the buggy whip and radio antennae – interesting history but no longer relevant.
Today if you want your website to be seen and to be your profit center, then integrating your automotive BDC or business development center with your online presence is vital to success. These tools can help you to do this successfully and with the right training, at very little cost to you or your dealership. Using inbound marketing techniques and tools can lead to higher sales and a better return on investment for your team.
Build Your Brand with SEO
One of the most important tools you have to build your brand and create more brand awareness is search engine optimization or SEO. Don’t be fooled into thinking this is complicated, it isn’t. But it does take having someone dedicated to keeping your website optimized and relevant to potential clients. Your website should answer questions potential customers have, and keywords should lead them to your site through these questions.
Don’t leave out photos as they will help you to keep visitors to your site on the site once they arrive. While it may be tempting to use old stock photos you grab off the internet, ignore that temptation. Instead grab your smartphone, especially if it is an iPhone, and take pictures of the cars in the showroom and post them. Walk around the car, take every conceivable angle and remember that today’s smartphones take pictures just as compelling as one taken with professional equipment. You have the phone right there in your pocket, so use it to keep your website fresh and relevant. Google rewards sites with new content by moving them up the page, so update as often as is reasonable.
Get Creative with Content
Google loves smart content that delivers what people are looking for, so think about this when adding that new content to your site. If you aren’t sure what to write around, Google provides a keywords search tool that will give you ideas about trends on social media and elsewhere. It is free to use and recommended if you plan to promote the site with a Google AdWords campaign.
Adding in a blog to the site will also help get it more notice, especially if you are creative with the content on the blog posts by thinking about what clients are looking to find today on the web. Winter driving tips, spring specials on great cars for road trips and summer sales on trucks for hauling gear to camping sites are just a few examples of great blog post ideas.
Share it all on Social Media
Don’t leave out Facebook, Twitter and Instagram or Pinterest when you are planning a campaign. These social media sites are all free, take a few minutes to set up and will give you access to millions of potential buyers. To manage them all you can use a free tool such as Hootsuite that organizes your social media campaign and lets you do it all at a touch of a button.